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The Matt Lesko list delivers to individuals who are interested in learning about the government programs and discovering government money programs they can use individually to grow their business. A sampling of topics include government programs for starting a business, working on an invention, buying a home, getting money to go back to school, and help with credit card debt.

Key Demographics:

• Male 58% / Female 42%
• 43% Age 35-54
• 14% Own Business/Self Employed
• 35% Owner or Partner in a small business
• 53% Home Owners (7% multiple homes)
• 37% Consider their credit card debt to be a major problem
• 30% Have a Bachelor’s Degree or higher
• 50% Think going back to school can help them
• 60% made an online purchase in the past month
• 72% Donate to Charities

Source: Zoomerang Survey, 2011

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