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E-mail Creative Specifications

File Sizes
Item Limit
HTML/text 10 KB
Images Maximum 60 KB
Recommended < 40 KB
Banner Size Leaderboard — 728 pixels x 90 pixels
Wide skyscraper — 160 pixels x 600 pixels
Medium rectangle — 300 pixels x 250 pixels
Sponorship Images Leaderboard — 300 pixels x 250 pixels


Subject Line Specifications
Subject line must not be all in upper case.
Subject line must begin with a capital letter.
Subject line, words with more than three letters must have first letter capitalized.
Subject line must be more than a single word.
Subject line should be a description of the e-mail.
Subject line cannot use "RE" or "FW".
Subject line can contain the following punctuation;
Single quotes: 'subject'
Question mark: subject?
Comma: subject,
Colon: subject:
Semi-colon: subject;
Hyphen: subject-example
Subject lines can not contain website address.
Subject line can not contain e-mail address.
Subject line can not have any special characters.
Examples include: ()[]*@&!<+/^
Subject lines must be contextual and representative of the content within the email.
Subject line can not use the following words or phases:

act now home based
alert hot
all words that relate to pornography information you requested
apply now insider
as seen instant
as seen on Oprah levitra
as seen on TV loans
breaking make money
breaking news multi level
call now marketing
cash bonus not spam
cialis numerical digits at the end
click here online degree
Dear Friend online marketing
don't delete online pharmacy
earn extra cash promised you
easy terms refinance
eliminate debt reminder
extra income satisfaction
fast cash search engine listings
financial freedom serious cash
free access sex
free gift Sunday morning alert
free info teen
free instant time sensitive
free offer undisclosed  
free samples urgent
friend valium
g a p p y  t e x t  very important
get out of debt vicodin
God winner
hello work from home
herbal xanax
hi your family
hidden your own
congratulations your own boss
open (as in the context of opening an e-mail)    


HTML File
The HTML should be coded by hand to ensure clean compact code.
Please Don't use MS Word's 'Save as HTML' feature.
Don't use MS Front page or any other WYSIWYG Web design software.
If you cannot code HTML by hand, we would prefer that you layout your e-mail in Word so that we can produce the HTML markup for you.
(Fees may apply for design.)
Do not use global CSS selectors.
  Instead of
    <style type="text/css">
    
    .style1{color: #FFFFFF;}
    
    </style>
    
    <span class="style1">Example Text</span>                       
    
Use

	<span style="color:#F00F00;">Example Text</span>

Do not use CSS absolute positioning
  Example
    <p style="position:absolute">Example Text</p>                           
    
Please use in-line styles for CSS coding
  Example
       
    	<p style="font-family: Arial, Helvetica, sans-serif;">
        	Example Text
        </p>
        
        <p style="font-size: 18px">
        	Example Text
        </p>
        
        <p style="font-weight:bold">
        	Exmple Text
        </p>                               
    
To ensure paragraph spacing renders more consistently across ISP's please style <p> tags accordingly.
  Instead of
   <p>Example Text</p>
    
                     
    			
Use

   <p style="margin-bottom:1em;">Example Text</p>

			
Do not use background images
  Example
  
        
<table width="640" border="1" align="center" cellpadding="0">
    <tr>
        <td height="100" background="http://www.newsmax.com/abc.gif">
                                 
    
No Java, JavaScript, frames, or ActiveX.
Images can be hosted by you or by Newsmax
All images must have ALT tags filled out
A maximum width of 600 pixels applies
No Flash in the HTML
No HTML forms in the body of the e-mail


Microsoft Word
If you are unable to supply the creative in HTML format, you can send your copy in a Word document. (Fees may apply for design.)
Use Word's formatting tools to show how you would like the text formatted.
Embed the images in the Word document to show layout, etc.
Please also provide any images used as separate attachments as well.
We will produce the HTML and format to match your document as closely as possible.


Plain Text
Include your copy text inline in an e-mail
URL open can not be tracked in a text version
Images can not be displayed in simple text version of e-mail
We will produce the HTML and apply simple formatting.


Sponsorship E-mails
No CSS
  Instead of
    <style type="text/css">
    
    .style1{color: #FFFFFF;}
    
    </style>
    
    <span class="style1">Example Text</span>                       
    
Use

	<span style="color:#F00F00;">Example Text</span>

Do not use background images
Images can be hosted by you or by Newsmax
Maximum image size of 300 pixels wide
A maximum width of 300 pixels applies to total ad
 

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