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Americans for Tax Reform Email List
These opt-in subscribers are particularly interested in political issues such as tax reform, government spending, healthcare, economic growth, free trade, and alternative energy sources. They are advocates of limited government ideals and oppose all tax increases. The mission of the non-profit organization, founded by Grover Norquist, is to educate taxpayers on the true cost of government by not only taking into account the obvious costs of taxation but also the realities of onerous regulations and costly government programs.

Key Demographics:

• 76 % Male
• 71 % are 55 +
• 30 % Earn 100k + per year
• 57 % Republican, 24 % Independent
• 71 % are most interested in Taxes & Economy, Prosperity, Opportunity
• 34 % Employed Full time, 34 % Retired & 17 % are Self Employed
• 73 % Purchased Vitamins/Supplements or Health Products Online last 12 months
• 62 % Own a Pet
• 80 % Do Not Trade Stocks Online
• 75 % Have Facebook, 30 % Own an I Phone

Source: Zoomerang Survey, 2011

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